“For several years I was a member of the research advisory board of a company that made cell phones. Every year it gave me its latest phone. I found each one harder to use than the last, as did other board members. It was no secret Apple might make a phone: The risk was always dismissed, since Apple had never made a phone. A few months after Apple’s phone became available, the board met and I asked what the company thought of it. The Chief Engineer said, ‘It has a really bad microphone.’” via The Secret of Steve | Kevin Ashton | Medium