Confession: I clicked on a promoted link in my Twitter stream. This one looked useful, so I’m saving it for future reference: Emphatic.co is a solution for companies wanting to maintain an authentic presence on social media without tying up their own staff. Here’s how they describe their service:

Done-For-You Social Media in 3 Easy Steps

1) Build a profile
Share some basic info with us and we’ll create a unique content profile for your brand.

2) Receive your updates
U.S.-based writers will create & send amazing social media content to you every week.

3) Review and schedule
Review the updates and then we’ll post them to your networks for you. Easy!

~ Emphatic – Handcrafted content for your social media networks