I like how the engineers behind the WIRED website utilize WordPress to make it happen.

In building the Feature Story Builder tool, we extracted what we learned from all of the custom executions that we produced before it, and then integrated our styles with the open source WordPress Page Builder tool from the “Make” WordPress theme. Now, the flexible components of a page can be assembled to construct a WordPress post using a simple drag and drop interface with plenty of customization options.

via WIRED Has an Exciting New Way to Build Multimedia Stories | WIRED