The News app was announced during yesterday’s 2015 WWDC Keynote. It looks to be Apple’s take on the RSS reader. From what I saw in the presentation, it may become my new favorite way to consume longform content from magazines like WIRED, The Atlantic, and more.
To distribute content on News, you need to complete a sign-up and approval process. Use the iCloud-based News Publisher tool to register as a publisher, add your feeds, and get your channel approved. ~ Becoming a News Publisher – Apple Developer Site