NYTimes piece on the Visual Supply Company (VSCO). You may have seen or use their app on iOS and Android.

“Instagram is more about that instant gratification, ‘Who is that and where can I buy it?’ ” Mr. Ton said. “With the VSCO grid, it’s people that are more keen about the image itself.” ~ VSCO Cam: Filtered Photos, No Emojis Allowed – NYTimes.com