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Imagining MessageKit: Apple’s path to turning iMessage into a platform

I would love to see this happen (be sure to click through to read the full article):

What if instead of installing an app, we might instead allow a service to chat with us via iMessage? From that point on, they’re just like any contact in your phone, enabling a two-way conversation to get things done. With each new conversation you’d give relevant permissions for contact and the mom` ent you’d like to end it then the “app” could no longer message you.

via Imagining MessageKit – Matt Galligan on Medium

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